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Creative 18 Add to collection The new direction is being rolled out across home and vehicle, business insurance, speciality products and people risk Independent creative agency, The Core Agency, has created a new brand platform for QBE Australia Pacific (AUSPAC).  Now in their seventh year of partnership, the agency has expanded upon its previous consumer work to create a new core idea to be used across all areas of the QBE AUSPAC business. The new direction is being progressively rolled out across home and vehicle, business insurance, speciality products and people risk. Developed using i...

QBE launches new brand platform and integrated campaign May 12, 2021 10:52 QBE Australia Pacific has launched a new brand platform, along with an integrated campaign, created by The Core Agency. The new platform, “Before & After” looks to “give people confidence to achieve their ambitions by being there for them – Before & After, and everything in between”, according to a release. The new brand platform, visual identity, plus brand and product advertising campaigns will be rolled out progressively across the QBE Asia Pacific region. The new platform direction covers home and vehicl...

Independent creative agency, The Core Agency, has created a new brand platform for QBE Australia Pacific (AUSPAC).   Now in their seventh year of partnership, the agency has expanded upon its previous consumer work to create a new core idea to be used across all areas of the QBE AUSPAC business. The new direction is being progressively rolled out across home and vehicle, business insurance, speciality products and people risk. Developed using insights from across the organisation, the new ‘Before & After’ brand platform conveys that QBE does more than just offer insurance. It gives peopl...