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Advertising writer Bob Winter, who helped create Bud Light's successful "Real Men of Genius" campaign, worries the ad business may be too "cautious" now.
'I'm rooting' for Bud Light to make a comeback, says award-winning ad man Bob Winter.
One of the advertising minds behind Bud Light's award-winning "Real Men of Genius" campaign discussed the company's tumultuous year with Fox News Digital.
Throwback Thursday: Big D & Bubba Roasted by the Bud Light Guys It's Throwback Thursday, and boy oh boy did Big D and Bubba had a great throwback on tap today. Back in 2008, the 'Real Men of Genius' guys from those now classic Bud Light commercials joined Big D and Bubba in the studio to voice a custom ad for the show, complete with a clever fat joke at the guys' expense. Big D and Bubba got absolutely roasted, but they probably got some free Bud Light out of the deal so it all worked out. Before we get to the clip, let's talk about the somewhat embarrassing fact that I never realized the gu...