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Nike executive Peter Moore designed the original Air Jordan sneakers for ascendant NBA rookie Micael Jordan in 1984; the relationship changed global consumer culture.
Created for Michael Jordan, the shoes helped to make Nike the dominant force in sportswear
The Air Jordan campaign also marked one of the first times a player in a team sport was marketed for his individual appeal.
He was a key member of the team at Nike that changed sneaker culture by developing the enduringly popular Air Jordan.