Q&A with Dan Herman, chief digital officer at Joe Publi...
Where do you find your news? Twitter is my primary news platform. I use tweetdeck to view dedicated lists with accounts that curate my news experience based on my interests. I have a massive interest in politics. I prefer Daily Maverick, Guardian. Marketing and leadership author, Seth Godin has been quoted as saying: “Marketing is no longer about the stuff that you make, but about the stories you tell.” – your view? Storytelling is a critical ingredient for every brand – however, brand stories can’t just be told, they also need to be experienced. The days of persuading people to...
Source: dailymaverick.co.za