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CTV Marketers Are Using Gen AI to Improve Contextual Advertising

CTV Marketers Are Using Gen AI to Improve Contextual Advertising
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

United States , Peter Crofut , Matthew Kramer , Kathy Argyriou , Laura Grover , Mark Marshall , Lord Farquad , One Platform Total Audience ,

Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time

The GenAI-powered solution provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break, improving. ....

United States , Kathy Argyriou , Peter Crofut , Matthew Kramer , Business Development For Agencies , Vice President , Business Development , Media Monks , Brand Investment , Publisher Sales ,

Wurl launches BrandDiscovery

Wurl launches BrandDiscovery
advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.

Matthew Kramer , Kathy Argyriou , Peter Crofut , Business Development For Agencies , Vice President , Business Development , Media Monks , Brand Investment , Publisher Sales ,

InfoTrust hires former Google executive Peter Crofut as director of partnerships

InfoTrust hires former Google executive Peter Crofut as director of partnerships
bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.

Blue Ash , United States , United Arab Emirates , Comunidad Autonoma De Cataluna , Brad Prenger , Alex Yastrebenetsky , Liz Engel , Peter Crofut , Cincinnati Business Courier , Greater Cincinnati , நீலம் சாம்பல் , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது அரபு அமீரகங்கள் , காமுனிடட தன்னாட்சி டி கடலுள் , லிஸ் ஏங்கல் , ஸிந்ஸந்யாடீ வணிக கூரியர் , அதிகமானது ஸிந்ஸந்யாடீ ,