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Horizon developer and the Post Office are latest in a long line of corporate behemoths whose snappy slogans have fallen short
The idea that every business needs a messianic mission statement took hold in the 1970s, to “humanise” faceless global corporations. The management guru Peter…
If brands are to be an integral part of a company’s strategy, they first need to gain traction internally. Unfortunately, many do not. Here's how to fix that.
Last week was the 60th anniversary of my entry into high school. After “passing” the Common Entrance Examination I won a “free place” to Campion College, and as a 10-year-old took my seat in first form in January 1964. In those days the school...
Future Vision 2030 is LG’s long-term goal to transform into a ‘smart life solution company’ that can connect and expand the customer experience across various spaces.