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Creative 22 Add to collection Change The Ref and Ogilvy New York launch spot to push legislation on stricter gun control measures and keep school shootings top of mind during the pandemic Non-profit organisation Change The Ref (CTR) is on a mission to maintain awarenessabout school shootings. It’s their hope that a new disruptive campaign from Ogilvy – Bring Back Lockdown – will do just that by urging Americans to push their representatives to legislate stricter gun control measures. Gun-related violence in schools is a pervasive issue and has greatly increased in recent years. However, for the first time in decades, school shootings stats have decreased – only due to the COVID-19 lockdown. It’s shocking to think that it took a global pandemic to reduce America’s school violence epidemic, but it’s important for people to realise that one problem (COVID-19 pandemic) can’t be the only way to solve another problem (school shootings). Children should feel safe in their schools regardless of societal conditions.