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From an incredible new mural to green space makeovers, Falmouth is getting ready for a busy summer ahead.

Earlier this month, Coinbase broke the internet with a $14m 60-second Super Bowl ad spot showing nothing more than a QR code bouncing around the screen. It has been so successful there’s a spat between the crypto brand’s agencies and the brand over whose idea it was. So does this mark a landmark moment for advertisers looking to use the same tricks?

InfoSum is touting data cleanrooms as a way for brands to share first-party data insights without fear of off-platform leaks. The Drum questions Nick Henthorn, sales director at InfoSum, about its approach to data processing after pharmacy giant Boots signed up.

After almost two years of accelerated digitization and change to consumer behavior, brands are still struggling to find ways to adapt to the rapidly shifting digital landscape. While consumer data is more abundantly available today than ever before, many brands are failing to use this data effectively to understand consumer needs.

Agencies may not be working hard enough to bring in staff from outside London.