Detailed text transcripts for TV channel - MSNBC - 20111211:12:36:00
Changes hands. both alex and peter recommend setting a modest funding goal that you can most likely meet, and hopefully exceed. another important element to the campaign is the reward. >> people also wanted tangible rewards. so, you know, we had maybe five or six different levels that you could donate and get a certain reward. and even if there is a small one, you know, you got like a t-shirt. or a thank you on our website. it was something tangible that people could point to. >> once you win funding, peter says staying in close contact with backers is essential. >> one of the most important t...
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