Contribution Peter Dering News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> i am just getting $32,000 in pledges in one day alone and kept on going from there. it was an amazing experience. truly amazing to just push refresh and see, oh, another person in glasgow, scotland, just pledged for the clip. >> both based in san francisco, peter and alex have become the stuff of legend in crowd funding circles having launched two of the most successful campaigns on kickstarter to date. how did they do it? we asked them to share some of their tips. the first step is getting through the application process. >> our application actually got rejected initially, and we had to re...

His proposal, alex was ready to start on the most important component of a kick starter campaign, the video. >> a good video is really important. we went to a studio with good lighting. we hired someone who had good camera equipment. we spent a lot of time writing on a script and we did several takes and we made sure we had a video that looked really good. >> a successful campaign is the entrepreneur's personal story. for alex, when he was laid off as a lab tech at the height of the recession, he seized the opportunity to start his unusual business. >> jellyfish can't go in a regular fish tank...

Changes hands. both alex and peter recommend setting a modest funding goal that you can most likely meet, and hopefully exceed. another important element to the campaign is the reward. >> people also wanted tangible rewards. so, you know, we had maybe five or six different levels that you could donate and get a certain reward. and even if there is a small one, you know, you got like a t-shirt. or a thank you on our website. it was something tangible that people could point to. >> once you win funding, peter says staying in close contact with backers is essential. >> one of the most important t...

For a reward. usually the product's promise is discounted, and the delivery date depends on how quickly they can get the product made after they receive the funding. >> my name is alex and i want anyone to be able to have their own pet jelly fish. >> for a $350 donation, alex andon's owners were promised his new desk top jelly fish tank. >> they can tell people like we helped get this company off the ground. and i have like one of the first desk top jelly fish tanks. so i think that just kind of cool aspect helps motivate people to don eight. >> capture lets you attach your camera to any strap...