Ford lures Apple executive to oversee its new software subscription services unit
Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners
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Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners
Ford has hired Peter Stern, a former executive at Apple, to lead its newly formed Ford Integrated Services unit. The unit will create and market…
Ford hires former Apple VP to lead software, strategy. He also assumes duties of exec Franck Louis-Victor, still on leave after a domestic incident.
Ford said it is hiring Peter Stern, the former Apple vice president of services who helped build up the company’s streaming TV operation, to lead its effort…
Stern, who previously oversaw Apple TV+, iCloud and Apple News+, will report to Ford CEO Jim Farley. In his new role, Stern will focus on integrating hardware, software and services across the company's Ford Blue, Model e and Ford Pro units.