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The activation is the brand's first to unite its fashion and beauty pillars in travel retail, allowing travellers to engage with Rabanne's new branding and products through digi-retailtainment and gifting elements
Phantom returns in a more intense incarnation with a powerful new narrative to inspire the next generation. Discover Phantom Parfum: a captivating new fragrance, created to reveal the darker, more enigmatic facets of masculinity, and seduction from the very first moment. Along with Phantom Parfum, the Parisian it–girl also rises with FAME Parfum: an intense new […]
Paco Rabanne becomes Rabanne. To mark the launch of the new identity, more than 150 activations are taking place in key airports in travel retail EMEA and travel retail Americas until October
Charlie Heaton has been named global ambassador of Paco Rabanne's Phantom Parfum.