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Tradition meets innovation: How can HK brands better leverage mooncake marketing ?

Every year at this time, we can see an influx of brands introducing creative mooncake collections for consumers to enjoy or send as gifts to their loved ones. Apart from bakeries or F&B brands such as Maxim’s and Kee Wah Bakery, luxury retail or hospitality brands in Hong Kong are also delivering

Hungry Ghost Festival special: HK marketers recall their scariest moments

The Chinese Hungry Ghost Festival, which lands on the 15th day of the seventh lunar month every year, will fall on August 30 this year. When the portals to the realm beyond unlock, ethereal beings and spectral apparitions break free, wandering the earth. Meanwhile, the marketing world is

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