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Tradition meets innovation: How can HK brands better leverage 'mooncake marketing'?

Every year at this time, we can see an influx of brands introducing creative mooncake collections for consumers to enjoy or send as gifts to their loved ones. Apart from bakeries or F&B brands such as Maxim’s and Kee Wah Bakery, luxury retail or hospitality brands in Hong Kong are also delivering ....

Hong Kong , Havas Hk Wu , Kelvin Lee , Havas Hong Kong , Florence Wong , Philip Chau , Carmen Wu , Vita Green Health Products , Coffee Co , Regal Hotels , Assembly Lee , Regals Hotels International , Kee Wah Bakery , Mid Autumn Festival , East Asian , Havas Market , Havas Hong , Food Grace , Saw Gin Toh , Mid Autumn Festival ,

Hungry Ghost Festival special: HK marketers recall their scariest moments

The Chinese Hungry Ghost Festival, which lands on the 15th day of the seventh lunar month every year, will fall on August 30 this year. When the portals to the realm beyond unlock, ethereal beings and spectral apparitions break free, wandering the earth. Meanwhile, the marketing world is ....

Hong Kong , Philip Chau , Jeffrey Wong , Wilson Wong , Shopback Hong Kong , Gian Chan , Regal Hotels International , Sanrio Company , Chinese Hungry Ghost Festival , Hungry Ghost , Regal Hotels , Shopback Hong , The Chinese Hungry Ghost Festival ,

Regal Hotels revamps all hotel websites with strong local HK element

Regal Hotels International has revamped all 17 websites of its subsidiary hotels as part of its ongoing plan to transform and innovate the brand. ....

Hong Kong , Philip Chau , Regal Hotels International , Regal Club , Regala Hotel , Regal Hotels Group , Regal Hotels , Mega City , Website Revamp ,

Regal Hotels and csl partner up to unveil AR-inspired campaign

Regal Hotels has joined hands with telco csl to launch an immersive AR Lens Summer Lucky Draw campaign to create a fun and engaging experience for consumers. ....

Hong Kong , Philip Chau , Regal Club , Regal Hotels International , Regal Hotels , Summer Lucky Draw , Hello Summer ,