EXCLUSIVE: UK P&I London appoints Conversation Lab
Conversation Lab has been appointed by London-based global marine insurance club UK P&I, increasing its penetration into the UK market. The independent creative agency will be responsible for UK P&I's search engine optimisation strategy and execution. Critical to the engagement is ongoing conversion optimisation of its website, data analytics and reporting. The account will be run out of Conversation Lab’s UK office and supported by the agency’s performance and development hub in SA. The UK P&I Club is one of the oldest P&I clubs in the world protecting shipping globally since 1869. They ...
Source: bizcommunity.com