AWSM Sauce, sustainable ketchup company from Philly region, takes on Heinz with $57 million stadium naming campaign
AWSM Sauce is a sustainable ketchup and sauce company founded by Paul Lehmann and Carl Starkey, two dads and former high school athletics coaches in West Chester. The suburban Philadelphia duo, whose ketchup is made by mixing flavored powder and water at home, are taking on ketchup giant Heinz with a $57 million Indiegogo campaign to pursue a stadium naming rights deal in Pennsylvania. Heinz recently dropped its stadium naming deal with the Pittsburgh Steelers, whose home is now called Acrisure Stadium.
Source: phillyvoice.com