BMW Explains The M3 And M4 Outrageous Launch Colors
BMW "We came up with a yellow for the E36 M3 (second generation). This was the year I started as a young designer, and we called it Dakar Yellow," said Marcus Syring, Head of Design at BMW M. "Yellow was always a very interesting color for us. We turned it later into a gold metallic direction but always kept a yellow because it's a bold and active color. Yellow is also very full of life and expresses the character of an M car, especially a smaller car like an M3." As for Isle of Man Green, that hue also boasts an interesting history. "We started with the E36 four-door M3," Syring recollec...