Apple secures seven spots in the top ten best-selling smartphones worldwide in 2023, according to Canalys. The iPhone 14 Pro Max leads with 34 million units shipped.
Further, the research firm said that with an increase of $100 in the starting retail price over the previous year’s flagship iPhone, the iPhone 15 Pro Max is expected to give Apple “more profit as it has the highest gross margin” in the iPhone 15 family, despite being the costliest model.