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HP Business Class: Pic Picot finds delicious success at 55 HP Business Class: Pic Picot finds delicious success at 55 Wed, 28 Apr 2021, 6:30PM Pic Picot is a Kiwi legend, and proof you’re never too old to hit on the winning business formula. He’d always had an entrepreneurial spark, but he didn’t start his winning peanut butter business until he was 55. If you’ve missed his products in your local supermarket, Pic owns Pic’s Peanut Butter World in Nelson, which brings in brings in nearly $40 million of annual sales a year. Before he started making the spread, he�...

HP Business Class: Pic Picot of Pic's Peanut Butter 28 Apr, 2021 06:24 PM 2 minutes to read NZ Herald Pic Picot is a Kiwi legend, and proof you're never too old to hit on the winning business formula. He'd always had an entrepreneurial spark, but he didn't start his winning peanut butter business until he was 55. If you've missed his products in your local supermarket, Pic owns Pic's Peanut Butter World in Nelson, which brings in nearly $40 million of annual sales a year. Before he started making the spread, he'd been a leather sandal maker, furniture maker, restaurateur, and finally a sailin...

“I thought I would slide into quiet retirement,” Picot said. “I was 55 and had enough money to get by if I was careful, but then the peanut butter sort of came along really. “I was quite happy. I never intended it to get as huge as it has, but it’s been really fun.” Patrick Hamilton/Stuff Pic Picot loads a sack of raw Australian peanuts into his roaster at the Wakatu Industrial Estate back in 2009. Picot’s first enterprise started before he left school, after watching a man making home-made sandals while on holiday in Australia. On his return home he got together some leath...

“I’m going to go and start producing my own,” he said. SIMON O'CONNOR/Stuff Picot shared his story, of how he went from making peanut butter for himself to creating a tourist attraction. Picot was in town for Venture Taranaki event Designing Visitor Futures of Taranaki. But it was postponed due to the change in Covid-19 alert levels. So instead, he shared his 13-year-long journey and listened to local businesses’ current and future plans, hoping to inspire them by his own story. SIMON O'CONNOR/Stuff Roebuck Farms is based outside of New Plymouth and supplies produce to local resta...