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Mar 16, 2021 SPONSOR Today, etnies and the cult classic BMX film RAD are proud to launch the first-ever official full-scale production of RAD limited footwear and apparel in celebration of their respective 35 th anniversaries – having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following and etnies’ global distribution makes this limited product available to fans around the world. Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats. ....
By Andrew Asch | Tuesday, January 19, 2021 Thirty-five years ago, Pierre-Andre Senizergues was a French skateboarder looking for a sneaker that was going to be durable, while feeling good and looking good. When he couldn’t find one, he vowed to make his own. He moved to California, and debuted the Natas high-top pro-skateboarding shoe. Fast forward a few decades, his brand Etnies is a multimillion dollar footwear and clothing label in Orange County, Calif. that is distributed to more than 50 countries around the globe. Etnies timeline In January, it observed a low-key 35th anniversary celebration by posting a video on the company’s history. Highlights include a special concert by the Beastie Boys during a 25th anniversary party, a ‘buy a pair of shoes, plant a tree’ program that has resulted in 2 million trees being planted, and striving to become a carbon-neutral manufacturer. ....