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Recently, Piersten Gaines opened her first brick-and-mortar flagship in Dallas, working with local firm Coevál Studio to craft a visual identity that reflects the Pressed Roots ethos of inclusivity and empowerment—and beauty.
Pressed Roots is a new Dallas hair salon that seeks to revolutionise the haircare industry with styling services specifically for highly textured hair
These women are creating blow dry salons for women with textured hair Courtesy Paralee Boyd By Carly Ryan When it came time for Dana White to name her first salon, her thoughts immediately went to her grandmother. Paralee Boyd was the first generation in her family to not be owned as a slave — she used her entrepreneurial spirit to sell pomegranate hand scrubs to pay her way through school. It’s a drive that White said not only runs in her own blood but in the DNA of her salon, Paralee Boyd — an institution that endeavors to become the first nationwide salon franchise founded by a Blac...