9 Tips for Affiliate Networks to Maximise Profitability with Lead Distribution
Lead distribution: A natural extension of an existing affiliate marketing programme Lead distribution is a performance marketing process that involves capturing, validating, and distributing leads to advertisers and lead buyers. The purpose of lead distribution is to secure the best price for generated leads. Adding lead distribution to your affiliate program opens a new revenue stream for you to qualify and monetise leads beyond what’s possible with the traditional CPA model. It simply enables you — as the affiliate network — to activate new options for your advertisers by turning them...
Source: performancein.com