Page 5 - Pip Smart News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Little Black Book, Campaign aims to culturally redefine how the rest of Australia sees winter

Creative 43 Add to collection Agency launches debut campaign with 'Behind You for What’s Ahead' Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client. The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the ...

Creative 73 Add to collection Campaign developed by DDB Group Sydney Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, b...

The Commercial Producers Council has announced the appointment of Martin Box as its new co-chair, effective immediately.   Box, head of production at AIRBAG, joins co-chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the co-Cchair role after four years of service, in accordance with the CPC’s Terms of Reference. Says Box: “I’m honoured to have been asked to become a co-chair of the CPC alongside Pip Smart. During the last year the CPC has acted as a valuable resource and support for members and hopefully I can pick up the baton and continue the good work....

Suncorp partners with scientists and creatives for One House to Save Many April 19, 2021 10:23 In response to the increasing intensity of natural disasters in Australia, Suncorp has worked with housing resilience experts at James Cook University, the CSIRO and Room 11 Architects to design and test a prototype home that is fire, flood and cyclone-resistant. Leo Burnett and the Glue Society were the creative forces driving the initiative, with an online experience and integrated campaign exploring the impact each of the building innovations can have on protecting homes. The story was shared a...