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James Appleby, managing partner, Assembly Global and chair NABS’ Fast Forward programme, reflects on his most taxing pitches and reveals how the industry can improve.
Kicking off our new series looking at how the ad industry is attempting to reinvent the pitch process, we explore the impact of the Pitch Positive Pledge one year on.
In this episode, the Campaign team asks Adam & Eve/DDB is Four&Flex really flexing, whether the Pitch Positive pledge will work and what's special about Wavemaker's new Avengers-themed (or not) leaders.
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