Detailed text transcripts for TV channel - KGO - 20150612:09:50:00
"more than a game." >> lebron! >> reporter: which is why his decision to bolt for the sandy beaches and palm trees of south florida cut so deep with cleveland fans. but as much as cleveland fans might have wanted lebron to disappear, that wasn't going to happen. on the court, winning nba championships in miami in 2012 -- >> the 2012 nba title. >> reporter: and again in 2013. turning into one of the most marketable athletes on the planet raking in an estimated $60 million last year in part as a master salesman. beats. >> lebron james. >> reporter: kia. sprite. >> now it's gone. >> reporter: and...
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