Veganuary: How to instil consumer confidence in plant-based products? – International Supermarket News
Veganuary: How to instil consumer confidence in plant-based products? Manufacturers of plant-based products should prepare for increased scrutiny from retailers – according to global food safety certification experts, Lloyd’s Register – as consumer demand for vegan items looks set to continue in 2021. This year’s Veganuary has seen record numbers of people sign up to try a vegan diet, reflecting huge growth for the plant-based market. With over 440,000 consumers looking to integrate plant-based foods into their diets in January, retailers are facing pressure to ensure they are keeping...