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Transforming Industries: How Marketing Enables B2B Platforms

Published: October 23, 2023

B2B platforms focus more on relationship-building than B2C platforms and create value by facilitating interactions between consumers and producers.

Source: forbes.com

Related Topics:

Leeya HendricksForbes Communications CouncilValue CoEcosystem DevelopmentChief Marketing OfficerPlatform ParadigmBeyond DigitalNavigating UnchartedPlatform ModelBlueprint ForPain PointsDriven InsightsCo Creation And Marketing As EnablerCommunications Council