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Know. >> with a vast knowledge of the business, matt miller, third generation owner and ceo of play world systems, offered to mentor jerry and evelyn who are still relative newcomers to this complicated business. >> matt, have you had a chance to check out their website and see what evelyn and jerry are doing? >> i did. i looked through it. they're making some really interesting pieces of equipment. >> thank you. >> thank you. >> yeah. that's completely your strength. but when i pulled up your website i wouldn't have known that right away. >> oh, interesting. >> yeah, you've got to lead with t...

Branding change. finding a industry insider to serve as a sounding board and mentor. and getting more exposure with customer reviews and local media. first up is denise, who was given the task of clearly designing jerry and evelyn's business. her first suggestion, to eliminate confusion with another local play ground company was to rebrand their business with a name change. >> we've been through a lot of things and came up with two names we want to present to you and see how you felt about them. >> okay. >> first one we came up with is asheville play grounds. what we like about this is ashevil...

hey, kiera. >> good morning, guys. great to see you. here's some of the stories that have us talking this morning. nervous investors awaiting this hour's opening bell on wall street. the doll plunged 266 points yesterday for its eighth consecutive loss. trial under way for former egyptian president hosni mubarak. the ailing hue mark could face execution if convicted in the deaths of anti-government protesters. florida watching tropical storm emily as it approaches the northern caribbean. warnings up in haiti and the dominican republic. -- captions by vitac -- www.vitac.com well...

Were in business, we worked summer and winter. just straight through the year. we had four guys in the shop. we had two sales people, and then we had a winter where we went four months without a phone call. >> the company was known for their high-end custom designed play grounds. but by 2009, the recession had eroded two-thirds of their business. forcing them to let all of their employees go. after two difficult years of scraping by, evelyn wrote to us, here at "your business," asking for help. >> i wondered how you get business when you don't have repeat customers. when you're selling somethi...