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Ford chip shortage fix: Get vehicles to dealers, add component later


Ford Motor Co. could start shipping unchipped vehicles to dealers around the country, sometime this year vehicles that cannot be sold to consumers immediately but something to fill dealer lots that are growing barer by the day, the automaker told the Detroit Free Press, part of the USA TODAY Network, on Monday.
When back-ordered semiconductor chips become available, Ford dealers would then insert them into components in cars that customers have selected and send them home immediately and eliminate an additional wait related to post-parts shipping.
“We’re discussing this idea with our dealers so we can gauge interest. We re assessing and it s still very fluid,  Ford spokesman Said Deep said. This is a scenario we are exploring and we want to be prepared should we decide to implement, which is why we are talking to our dealers now.” ....

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Ford didn't plan to build a Bronco family or all-electric Mustang


The Bronco Sport wasn t in the original plan at Ford.
The prototype that would become the Bronco Sport started out as a boxy, bland, nondescript, unmemorable small SUV.
Definitely not part of a legendary Bronco family.
And the project that became the Mustang Mach-E SUV was initially going to be a cautious toe in the water for an automaker debuting its first dedicated all-new, all-electric vehicle. It was conceived to help meet fuel economy targets for the company.
Now each SUV has a waiting list.
Owners of the 2021 Bronco Sport report being treated like Hollywood royalty. And the vehicle s impressive off-road driving features have been designed to challenge Jeep and live up to the qualities that make the Bronco one of the most valuable collector cars in history. ....

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