Christmas trading: how do all the supermarket performances measure up?
So how does each player’s performance stack up against expectations and rivals’? Kantar figures in this article refer to grocery sales growth in the four weeks to 27 December 2020. Aldi Aldi’s trading update put its year-on-year sales growth at 10.6% in the four weeks to Christmas, but Kantar has it trailing rivals, with grocery sales up 6.4%. Analysts question whether rolling out click & collect and Deliveroo services could have been disruptive, but Aldi rejects this, saying extra staff were taken on to store pick. However, Aldi stores are on average about 10,000 sq ft, compared with L...
Source: thegrocer.co.uk