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Then she went into the, she targeted women specifically, karen, she said i know a lot of you working moms want to stay home with your kids longer but can't do that due to the economy. did she hit it out of the park when appealing to the female vote? >> reporter: the romney campaign certainly hopes so. the speech could appeal to those middle of the road, undecided women who at this point aren't tag paying a lot of attention. first time they have tuned in, they haven't heard ann romney speak. they might not know a lot about her. they see her, she seems real, she seems genuine. he must be okay. t...