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Colorado brewery brings awareness to avalanche safety through new IPA ARVADA, Colo. (KRDO) -- An Arvada brewery found a creative way to bring awareness to avalanche safety. This has been one of the deadliest avalanche seasons ever in Colorado. That's why New Image Brewing Company created a new beer to start a conversation about safety. It's called "Pole Whacker", and its purpose is to raise awareness about adventuring into Colorado's backcountry. There is a QR code on each can that you can scan with your smartphone. The code takes you to the Know Before You Go website that has free informat...

The QR code on cans brings people to the Know Before You Go website. It's a free program that educates people about avalanche safety..

It’s been a tough year for backcountry snow sports in Colorado. Eleven people have died in avalanches so far this season, the most since 2012-13 and just one short of a record set in 1992-93. It’s a tragic toll that crossed over into the craft-beer community on February 1, when Bonfire Brewing co-founder Andy Jessen died in an avalanche near Silverton, along with friends and fellow skiers Seth Bossung and Adam Palmer. Brandon Capps knew about the slide that took their lives long before most of the rest of Colorado. As a backcountry skier himself, Capps says he makes coffee every morning a...