Spam the search engine, they said, okay, let's have a popularity index and count up the amount of people that link into your site and it's very hard to track. that's google's magic. >> to get someone very popular to link to your site will be helpful. if you get a really popular blogger to write about you and link to your site, that's huge. >> absolutely. you want the linking text to be something you'd like to rank for. you don't know how many people will say for running shoes, click here -- >> finally include video. >> google loves video. basically if you have video content, people love it. yo...