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Measurement, diversity and radical partnerships These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker. “You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy of...

The programme allows brand-owners to understand where they need to create change.

Campon joins Wavemaker from Dentsu where he was APAC Client President. Wavemaker today announced the appointment of Jose Campon as CEO for China. Campon, who fills the role previously held by Gordon Domlija, joins Wavemaker from Dentsu where he was APAC Client President. According to Wavemaker, China has been a driver of the global network’s strong growth in APAC, with US $1.1 billion worth of new business wins and retentions, including Huawei, Daimler, Xiaohongshu, Pernod Ricard, Perfetti Van Melle, Meituan and Prada in China. Commenting on Domlija’s departure, Toby Jenner, Wavemaker’s...