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ABCs: media buyers highlight winners of turbulent year in magazines sector Covid-19 wreaked havoc on circulations but subscription copies rose 13%. by Daniel Farey-Jones Sign in to continue Free email bulletins
Measurement, diversity and radical partnerships These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker. “You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy of...
The Lists 2020: Top 10 media buyers The best of the industry in 2020. by Staff Sign in to continue Free email bulletins