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The Future of Boat Buying Total clarity and the power to control engagement on their terms is what today’s consumers expect Author: Adobe Stock Leading e-commerce and tech companies have trained consumers to believe that anything can be delivered. Today’s buyers can point, click and have items shipped within a couple of days, in some cases the same day. Ask Alexa where the nearest boat dealer is located, and she immediately provides the distance to get there — and the directions. Alexa will even call the dealership for you. Information is endless and easily accessible to help consum...

Jan 27, 2021 As social distancing brings new boaters to the industry in droves, retailers are finding new ways to connect Mike Hernandez bought his first boat, a 22-footer, at Mount Dora Boating Center & Marina in central Florida, and is now having the time of his life with his family. He says that buying his first boat fulfilled a lifelong dream, and that he’s been treated with refreshing honesty. Maine-based Clark Marine salvaged leads from prepandemic boat shows by using video to communicate with customers. “Every time they’ve come out, they’ve had new questions, and we’ve helped...

Marine and RV businesses that experienced Covid-related shutdowns or loss of revenue likely can apply.

Alternatives to gasoline engines are gaining popularity around the world. Will the United States follow? The trend now spreading all around the world is impossible to ignore. In late 2020, Slovenia-based Greenline Yachts announced a partnership to provide boats for the world’s first all-electric charter company on the Telemark Canal in Norway. A similar program is underway in Sweden with a partnership between Candela, a builder of foiling electric boats, and solar-energy provider Nordsol for a network of charging stations on the Swedish archipelago. In December, Vetus, the Dutch company bes...