5 Breakthroughs That Led to $50 Billion Spotify's Success
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Since Spotify started in 2006, music streaming has gone from 0 to 83% of global industry revenues. Early investor Pär-Jörgen Pärson said cofounder Daniel Ek was a big factor in the company's success. Proving value in Sweden and Europe, then moving into the American market was crucial. In 2007, Pär-Jörgen Pärson was wary of startups tackling music. The industry was a mess, with rampant piracy and plummeting revenues. The Swedish VC investor and genera...
Source: businessinsider.com