A survey suggests high street brands could be missing out on £4.5 billion pounds spent by multi—ethnic shoppers due to lack of diversity in brands. the black pound report, a survey of 3,500 people, found that black, asian and multi—ethnic consumers often spend their money in specialist shops instead due to the limited product range in the uk's biggest chains. lydia amoah is the founder of backlight, a culture change agency that helps companies become more inclusive. she also authored the black pound report. were you surprised by what you found in this report?— in this report? good morni...