Peacock's Newfront Pitch: New Ad Formats, and Movies Too
Peacock's 'The Power Break' (pictured) is a new take on the "pause" ad, which is activated when a user pauses a movie or TV show. NBCUniversal has a blowout…
Source: biztoc.com
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Peacock officially launches 'Must ShopTV' to let users shop products that appear in the content
At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed new ad formats including Must ShopTV-- AI-powered, shoppable ads.
Source: techcrunch.com
Peacock's New Ad Formats Have a Cinematic Feel
The streamer aims to take traditional advertising to the next level at NewFronts.
Source: adweek.com
NBCU To Roll Out New Linear, Streaming Ad Tools, With 'Scaled Premium Content'
NBCU To Roll Out New Linear, Streaming Ad Tools, With 'Scaled Premium Content' - 05/02/2023
Source: mediapost.com
Peacock's Newfront Pitch: New Ad Formats, and Movies Too – The Hollywood Reporter
An enhanced pause ad, a focus on the holidays and blockbuster movies are on tap for Peacock's Newfront on Tuesday.
Source: hollywoodreporter.com