How Bala Fitness Equipment Pumped Up Sales From $2 Million To $20 Million During The Pandemic
How Bala Fitness Equipment Pumped Up Sales From $2 Million To $20 Million During The Pandemic Share to Facebook Share to Linkedin From bangles to beams, Bala is gearing up to ride the national wellness wave with plans to launch 10 new products this year. Bala With so many gyms shuttered during the height of the pandemic, the hottest home gym equipment startups—including Peloton and Mirror, CLMBR and Fight Camp—used the opportunity to flex their sleek, fit-tech machines. While most of that equipment feels futuristic, Bala fitness accessories take a style-first, fitness-second approach. ...