WPP is acquiring Montreal based commerce agency Diff
Mumbai: WPP has announced that it is acquiring Diff, a commerce agency based in Montreal, Canada. Diff develops tailor-made commerce solutions with specialised capabilities that address the rapidly growing Shopify commerce ecosystem. Founded in 2011 by Benjamin Crudo, the 115-strong company will join the Wunderman Thompson global network, complementing its world-class commerce
Source: indiantelevision.com