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Some clients have shifted their entire budgets from Facebook to Google and TikTok as a result — but it's not too late for Facebook to win them back.
All the savviest marketers are ditching Facebook ads because they don't do the business after Apple's privacy change, VC Alexis Ohanian said.
Meta Platforms expects the headwind stemming from Apple's IDFA privacy change to "moderately increase" throughout 2022.
Insider used Sentieo's research tool to analyze mentions of the iOS 14.5 update on advertisers' third-quarter earnings calls.