Pr Convict News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> we're back. that was amanda knox last night after arriving back in the united states. she was set free by an italian court on monday night after four years behind bars for the murder of her former roommate, meredith kercher. her family and friends never believed she was guilty. they raged a tireless and expensive campaign to help free her. ultimately she was set free because the dna evidence used to initially convict her was almost entirely discredited at her second trial. but the legal battle was only part of the fight that was going on. on monday the family of the victim talked about havi...

Overseas that she was a she-devil. for more on the pr strategy we're joined by the author of "the fatal gift of beauty, the italian trials of amanda knox" and john neffinger, a public relations specialist. nina, can pr convict her initially? in other words, was it the climate created by the tabloids and in italy that caused her to go down in the initial trial? >> no. i mean, there were a lot of things that caused her to go down in the initial trial, but it just -- i just want to point something out to you because you bring up the "new york times" article today. the idea that a pr campaign coun...