DOOH set to drive outdoor advertising growth this year
GroupM's 'This Year Next Year 2023' report projects a 31% growth in ad spends for OOH.
Source: afaqs.com
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OOH on good recovery trajectory, to match pre-Covid levels soon: Experts
Mumbai: As the world accepts the 'new normal' and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to the industry experts, the OOH sector has matched the pre-Covid level by 75-80 per cent and it is expected to reach 100 per cent in the next four months. In this special report, IndianTelevision.com
Source: indiantelevision.com