Japanese giant Kikkoman wants soy sauce to be the 'ketchup of India'
Company hopes to persuade Indians to use it in curries, sweets and everything in between
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Company hopes to persuade Indians to use it in curries, sweets and everything in between
The firm is trying to convince people in India to add a staple of East Asian cuisine to their local food.. Read more at straitstimes.com.
Click on the Image to watch the TVC. Processed food company Nilonâs has launched an advertising campaign consisting of a series of ad films for their range of Western blended spices, Chinese sauces, chutneys, instant mixes and more. Released on TV and digital media, the campaign features a series of unconventional and humorous ad films that highlight the superior quality ingredients and attention to the smallest detail that Nilonâs employs. Advertisement Ogilvyâs new campaign for Nilonâs, âIsme Pyaar Mila Haiâ features Pankaj Tripathi as a cooking-obsessed gangst...