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Tata Soulfull Launches In UAE And Kuwait, News, Dubai City Guide
Owner of airlines and luxury car brands, Tata launches millet-based 'Soulfull'
In an exclusive interview with Tarannum Manjul of Businessworld, Prashant Parameswaran, the Managing Director and CEO of Tata Consumer Soulfull, unveils Tata Soulfull's remarkable journey of almost eight years in redefining millets as more than just superfoods. The conversation explores the brand's strategies to bridge the urban-rural gap, insights into product planning, stringent quality controls, and its dynamic approach to e-commerce , , Millets, international year of millets, Tata Consumer Products, Tata Consumer Soulfull, interview
In 2021, TCPL, the consumer products arm of the Tata Group, acquired Kottaram Agro Foods, the owner of Soulfull, in line with the company’s intent to enter new adjacent categories in the packaged foods segment.