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Establishing a reputation can be challenging, which is why we tend to try our best to do everything right, but as it turns out, making a mistake can make a person more attractive.
Kantar’s Sandeep Dutta reveals what tests of an organic herbal toothpaste taught him about the power of honesty in marketing.
The election campaign began in dramatic fashion when Anthony Albanese admitted he didn't know the unemployment rate in an epic blunder that delighted his opponents.
