Condoms India: Condom-shy India arouses interest of global contraceptive makers
Global contraceptive manufacturers are eyeing India as their biggest growth market, as the country is set to become the most populous in the world. Condom makers are leveraging modern marketing tools to reach India's young and tech-savvy demographic in both urban and rural areas. Currently, the condom usage rate in India is low, with only 5% of sexually active men using condoms regularly.
Source: indiatimes.com