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Tata's Trent is expected to have outperformed other Indian apparel chains last quarter, overcoming sluggish demand and restrained consumer spending by rapidly opening more of its youth-focussed,...
Tata's Trent: In comparison, peers have been forced to raise prices to counter higher costs, with shoe chain Metro Brands even taking footwear below 1,000 rupees off its shelves. The price hikes are an even bigger dampener on sales, considering consumers remain discerning about their expenses due to sticky inflation. "For Trent, a good performance makes it a star but at the same time the kind of companies it competes with directly or indirectly have been performing poorly," said Arvind Singhal, chairman at business management consultancy Technopak Advisors.
The Indian unit of Unilever Plc is battling a slowing rate of growth in revenue and profits while its share price is lagging.
Indias elite classes are becoming pickier consumers, fueling the success of organic personal-care brands backed by slick social media marketing campaigns. The rise of companies like local upstart Honasa Consumer Ltd, and the inroads made by global names including Estee Lauder Companies Inc. and Clinique Laboratories LLC, is forcing Hindustan Unilever to spend more on product development and advertising.
India’s elite classes are becoming pickier consumers, fueling the success of organic personal-care brands backed by slick social media marketing campaigns. The rise of companies like local upstart Honasa Consumer Ltd, and the inroads made by global names including Estee Lauder Companies Inc. and Clinique Laboratories LLC, is forcing Hindustan Unilever to spend more on product development and advertising.