Picky consumers jilting big brands are Unilever India's new risk
The Indian unit of Unilever Plc is battling a slowing rate of growth in revenue and profits while its share price is lagging.
Source: moneycontrol.com
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hindustan unilever: Picky consumers jilting big brands are Unilever India's new risk
Indias elite classes are becoming pickier consumers, fueling the success of organic personal-care brands backed by slick social media marketing campaigns. The rise of companies like local upstart Honasa Consumer Ltd, and the inroads made by global names including Estee Lauder Companies Inc. and Clinique Laboratories LLC, is forcing Hindustan Unilever to spend more on product development and advertising.
Source: indiatimes.com
Hindustan Unilever: Picky consumers jilting big brands are Unilever India's new risk, ET Retail
India’s elite classes are becoming pickier consumers, fueling the success of organic personal-care brands backed by slick social media marketing campaigns. The rise of companies like local upstart Honasa Consumer Ltd, and the inroads made by global names including Estee Lauder Companies Inc. and Clinique Laboratories LLC, is forcing Hindustan Unilever to spend more on product development and advertising.
Source: indiatimes.com
How celebrity brands finally reach the point of sale
While some celebrity-backed brands have picked up pace in recent times, beauty and apparel platforms alike have been struggling with rising cost of acquiring customers in a market inundated with new-age brands
Source: livemint.com
How transformative technology is changing fashion industry for the better
It helps in engaging consumers and driving purchases
Source: theweek.in