Off Base: Texas Rangers' Advertising
Off Base: Texas Rangers’ Advertising Everyone seems to admire the Texas Rangers’ current advertising campaign. There’s just one problem: It isn’t filling seats. I’ve loved baseball all my life. not just the game, but the whole Field Of Dreams mythology that surrounds it: the individual and family and national collective memories of it; the stat-happy wonkiness of its history; its connection to an America that, though idealized, still represents the best aspirations of our culture. Maybe most of all, I love the way that baseball makes brothers of such natural antagonists as George Wi...
Source: dmagazine.com