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Off Base: Texas Rangers' Advertising

Off Base: Texas Rangers’ Advertising
Everyone seems to admire the Texas Rangers’ current advertising campaign. There’s just one problem: It isn’t filling seats.
I’ve loved baseball all my life. not just the game, but the whole Field Of Dreams mythology that surrounds it: the individual and family and national collective memories of it; the stat-happy wonkiness of its history; its connection to an America that, though idealized, still represents the best aspirations of our culture. Maybe most of all, I love the way that baseball makes brothers of such natural antagonists as George Will and Keith Olbermann, Rudy Giuliani and David Halberstam.

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